Current:Home > MyAdidas finally has a plan for its stockpile of Yeezy shoes -ProsperVision Academy
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-22 00:40:54
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (91)
Related
- The company planning a successor to Concorde makes its first supersonic test
- Man awarded $25 million after Oklahoma newspaper mistakenly identified him as sports announcer who made racist comments
- Horoscopes Today, February 6, 2024
- Employers can now match student debt payments with retirement contributions. Will they?
- Could Bill Belichick, Robert Kraft reunite? Maybe in Pro Football Hall of Fame's 2026 class
- Border deal's prospects in doubt amid Republican opposition ahead of Senate vote
- Iran-backed group claims strike on Syria base used by U.S. as Israel-Hamas war fuels risky tit-for-tat
- Former candidate who tried to recall Gov. Burgum runs again for North Dakota governor
- Senate begins final push to expand Social Security benefits for millions of people
- Trump is not immune from prosecution in his 2020 election interference case, US appeals court says
Ranking
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Georgia Republicans push requiring cash bail for 30 new crimes, despite concerns about poverty
- Student arrested, no injuries after shots fired at South Carolina State University
- Mud and debris are flowing down hillsides across California. What causes the slides?
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- State of Play 2024: Return of Sonic Generations revealed, plus Silent Hill and Death Stranding
- Judge in Trump fraud trial asks about possible perjury plea deal for Allen Weisselberg
- Correction: Election 2024-Decision Notes-Nevada story
Recommendation
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
Lutsen Lodge, Minnesota's oldest resort, burns down in fire: 'We grieve together'
Mother of 16-year-old who died at Mississippi poultry plant files lawsuit
Incubus announces 2024 tour to perform entire 'Morning View' album: See the dates
Toyota to invest $922 million to build a new paint facility at its Kentucky complex
Can an employer fire or layoff employees without giving a reason? Ask HR
What is Apple Vision Pro? Price, what to know about headset on its release date
Super Bowl 2024 weather: Why forecast for Chiefs-49ers matchup in Las Vegas doesn't matter